TOTAL Trade Show Marketing PROgram®

PRO Expo’s Total Trade Show Marketing PROgram will help you create integrated marketing plans and strategies that will attract attention, increases booth traffic, effectively communicate your brand, increase memorability, increase industry recognition and generate qualified leads that shorten sales cycles, and yield measured results.

We do not replace or sideline your marketing department, ad agency, PR firm, designers or other industry professionals. In fact we work in concert with these resources to help you take a more strategic approach with your trade show marketing plan so you will get the most measurable return on your investments.

PRE SHOW PROMOTIONS

• We show you how to let everyone know you are exhibiting at a trade show. And then help you tell them exactly that they need to know about you and also make it memorable.
• Invitations & Postcards
• Trade Focused Ad Campaigns
• Direct Mail Packages
• Press Releases & Press Kits
• Website Promotions
• Emails Blast Campaigns
• Theme Development
• Complementary Promo Products

AT SHOW MATERIALS

• When your potential clients come by your booth to see what’s new, we’ll be sure that you are ready with everything that you might need and more!
• Press Releases & Press Kits
• Handouts, brochures, sell sheets
• CD & DVD production & replication
• Presentations and demonstrations
• Promotional Items & Giveaways
• Exhibitor Attire

AT SHOW ACTIVIES

• We’ll inform the media who you are and what it is you do. We can help you to become a show sponsor, or provide transportation services, advertise in local publications or reward attendees for visiting with your staff.
• Show Sponsorship
• Event transportation Services
• Host Hospitality Events
• Coordinate Distributor Meetings
• User Conferences
• Co-Sponsored Event

AFTER THE SHOW SUPPORT

• Make sure that you stay in touch with attendees that visited the exhibit – prospects and clients alike. An immediate response and f/u to client’s needs will set you apart from the competition.
• Thank You Notes & Promo Support
• Database Management
• Email Marketing Campaigns
• Collateral Marketing Material
• Lead Management & Fulfillment
• Show Specials Promotion