We do more than make trade shows successful – we make companies successful!

PRO Expo’s TRADE SHOW BEST PRACTICES

PRE-SHOW PLANNING

• Setting goals & objectives with measurable results
• Budgeting planning and considerations
• Research and determine the best events to attend
• Consider which space makes the most sense
• Promote your upcoming event with pre-show marketing
• Create staffs’ goals and conduct training meetings
• Make sure your exhibit design & graphics supports your objectives

AT SHOW ACTIVITIES

• At show advertising
• Use lead cards to help qualify attendees
• Use demonstrations to increase product awareness & memorability
• Scheduling booth staffers to handle qualifications & presentations
• Keep booth space open & inviting
• Keep your message simple – who you are, what you do and what is your offer
• Manage your staffs lead goals
• Designate a centralized lead retrieval station
• Use Promotional items to increase memorability

POST SHOW FOLLOW-UP

• Categorize leads based on qualifications
• Fulfill lead requests
• Create lead follow-up report for tracking
• Manage and follow leads in the field
• Close sales
• Measure ROI & ROO
• Report sales from the field to upper management
• Start planning for the next show